We started from the bottom, we were on each job, answering phone calls at all hours of the day and night trying to book every job. Often we had to answer calls during jobs and customers just loved that. We eventually started to get busy enough to run more crews and had to hire. So I could do the jobs, sell the jobs but now I had to figure out how to train employees too? Okay, I can manage that. Oh, let’s not forget about the customer complaints! Add Customer Service Rep to the list!
Execute the work ✅
Sales ✅
Customer Service ✅
Once you start to hire a crew you have a new responsibility, making sure they all had enough work to earn a living. That is some pressure! Not only did we want to make sure we were supporting our own families, but now others too? That can be stressful. So add marketing and sales to the skills we needed to master.
Execute the work ✅
Sales ✅
Customer Service ✅
Hiring ✅
Training ✅
We needed to figure out what people wanted, how to deliver it to them and how to do it fast. In today’s age, customers want pricing and understanding yesterday. If I am too slow, someone else wins that job. So we learned how to improve our phone skills, estimating skills, networking, marketing, lead generation. The list of daily responsibilities kept growing! And as the list grows, so did the pressure to balance all of these tasks! Each one was so different too.
Okay, so we all have gone through this growth period right? But were we done yet? Nope! But we started to grow, which was awesome. We need trucks and equipment to perform all of these jobs that we finally learned to sell. Now we had to become engine experts? We were still young so we bought used equipment to save money and weren’t experts on maintenance when we bought something new. So now we had to learn how to service equipment.
We kept getting busier so we needed to get really good at logistics and fast. How can we schedule jobs to be able to squeeze more in a given day or to cut down on gas and drive time where we were not getting paid? Add Scheduling to our list of expertise!
Execute the work ✅
Sales ✅
Customer Service ✅
Hiring ✅
Training ✅
Marketing ✅
Engine Experts ✅
Scheduling ✅
We were really starting to cruise here! Eventually, you start to lose some of the first hires and have to bring on new guys. We needed to get better at onboarding so we started to systemize everything. When and how were we going to that? Was daylight savings going to give us more time? Nope!
Execute the work ✅
Sales ✅
Customer Service ✅
Hiring ✅
Training ✅
Marketing ✅
Engine Experts ✅
Scheduling ✅
Human Resources ✅
Policies and Procedures ✅
Okay, what else could there be? We finally were making good money and we were pretty sure we were profitable. Wait, I think we were. Well we needed to learn how to read a balance sheet and financial statements. Did we just graduate with an MBA? It felt like it! We had to learn about metrics, trends, conversion rates, google analytics, CPC, goals, funnels, SEO, SERP, Organic Search.
Execute the work ✅
Sales ✅
Customer Service ✅
Hiring ✅
Training ✅
Marketing ✅
Engine Experts ✅
Scheduling ✅
Human Resources ✅
Policies and Procedures ✅
Financial Accounting ✅
Digital Marketing ✅
Wow, this article got big fast. What is the point of all this? I think we can all agree that running a business is a HUGE drain of time and energy. I am sure many of you had a significant other or family member fed up that you were on your phone or on your laptop at all hours. It consumes you! TIME is our most precious resource. We need it for one or all of the following reasons:
- Focus on Training – this is how we get more efficient and increase our bottom line
- Focus on Marketing and Networking – this is how we get more jobs and recurring jobs. When people refer our services, we book WAY more
- Focus on ourselves – maybe you just want your free time back to focus on you well being or your families, or both!
With Perennial, we can help you with every single one of those tasks. Let us help you integrate each function of your business and automate almost all of it! Want to learn how we can save you time, make you money and generate you more profit? Start your free trial today and find out!
